Brand assets
The logo, in every colourway.
The full lockup, the tortoise and the wordmark together, issued in ivory, charcoal and green as PNG and as SVG. Every file is generated from the same artwork the site displays.
01 · Ivory
Ivory logo
For dark grounds. The whole lockup in Ivory #FAF8F2, on a transparent background.
02 · Charcoal
Charcoal logo
The everyday file, for paper and documents. The whole lockup in Charcoal #22231F.
03 · Green
Green logo
The mark's own green, #585F38, carried through the whole lockup.
The SVG carries the typeface embedded, so it renders identically wherever it is opened. Keep clear space around the lockup equal to the height of the shell, and never outline it, rotate it or add a shadow.
Originals
The source files.
The artwork as it was generated, the mark cropped to the drawing on a transparent background, and the wordmark on its own.
01 · Original artwork
As generated
The file the mark was drawn from, with its white background and its wide margin, before it was cropped and keyed. The address below is the file itself.
https://media.base44.com/images/public/6abbf1a38f6f9e2442963cb8/296be63e9_generated_4d06e260.png
02 · The mark
Cropped to the drawing
Transparent and in the artwork's own green, with the empty margin removed, so it sits on paper or on charcoal without a plate behind it.
03 · The wordmark
TORTOISE 40
Plus Jakarta Sans 700 for the name and 400 for the number, tracked 0.18em with the number held 0.45em apart.